NEPD Contributor: Evan Brennan
As the NFL Draft season approaches, agents by nature will seek to promote their players as much as they can through the media. The reasons for such endeavors are: to gain publicity for the possibility of possible off-the field revenues and opportunities, to provide a means by which those in the scouting world can better grasp who the player is and what he is about, and so that the public at large can also do the same.
Like large and well-run corporations and brands know, a good public relations effort can generate good will and support from diverse factions that can prove fruitful down the road.



